Your Mistakes Will Cost More Than You Think
When you start your own independent (non-franchised) business, your mistakes will be more costly than you imagined. In fact, your mistakes will probably put you out of business. I’m not writing this to scare you away from starting a business without a franchisor; I’m writing it because it’s factual .... View Article
Be careful about who you talk to when you interview franchisees. “After talking to your franchisees, I’ve decided this isn’t the right business for me.” As a former franchisor, I occasionally heard that statement from prospective franchisees, and I always asked, “Who did you talk to?” Sometimes the prospective franchisee... View Article
Buy a franchise first, profile later, may mean a miserable franchise experience
Franchising is not for everyone, and unfortunately many franchisees don’t know that until they sign the franchise agreement, pay their money, and find themselves struggling for survival. Whether the struggle is their fault or the franchisor’s fault is a moot point. The fact is, they were the wrong fit for... View Article
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