Comments on: If The Franchise Doesn’t Come With A Marketing Machine, It’s Not For You. Keep Shopping! http://www.howtobuyafranchise.com/if-the-franchise-doesnt-come-with-a-marketing-machine-its-not-for-you-keep-shopping/ Free ideas, tips, tools and tutorials to help you evaluate and buy a franchise successfully. From Dr. John P. Hayes Wed, 19 May 2010 16:19:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shane Vaughan http://www.howtobuyafranchise.com/if-the-franchise-doesnt-come-with-a-marketing-machine-its-not-for-you-keep-shopping/comment-page-1/#comment-1722 Shane Vaughan Wed, 23 Dec 2009 23:44:40 +0000 http://www.howtobuyafranchise.com/?p=825#comment-1722 Reference your post here: http://marketing.balihoo.com/blog/franchise-marketing-software/0/0/franchise-marketing-software Thanks for sharing! Reference your post here: http://marketing.balihoo.com/blog/franchise-marketing-software/0/0/franchise-marketing-software

Thanks for sharing!

]]> By: Deborah Elms http://www.howtobuyafranchise.com/if-the-franchise-doesnt-come-with-a-marketing-machine-its-not-for-you-keep-shopping/comment-page-1/#comment-1721 Deborah Elms Wed, 23 Dec 2009 20:45:47 +0000 http://www.howtobuyafranchise.com/?p=825#comment-1721 I agree 100%. We support companies preparing for successful tradeshow exhibiting with design and development of displays, and I've seen this play out too many times. We have seen franchisees who lacked marketing support from the franchisor, and it's like swimming uphill for them. We help them do what their franchisor should be doing - coming up with professional branding and inexpensive but effective event exhibiting (for biz where that's appropriate). Then we talk to the franchisors, and sometimes they don't get it - skimping on bucks to help franchisees, only wanting (if at all) to try to get more franchise prospects for themselves. On the other hand - there ARE some franchisors who get it. We help them design something that can be customized and used on local basis, and voila! Their franchisees look that much more professional, reach their prospects more effectively, and everyone wins! Take Dr Hayes advice - if they are eager to sell you but not to help you reach your customers - keep moving! Best Deborah Director, Trade Show and Events Division Imprinted Originals I agree 100%.

We support companies preparing for successful tradeshow exhibiting with design and development of displays, and I’ve seen this play out too many times.

We have seen franchisees who lacked marketing support from the franchisor, and it’s like swimming uphill for them.

We help them do what their franchisor should be doing – coming up with professional branding and inexpensive but effective event exhibiting (for biz where that’s appropriate).

Then we talk to the franchisors, and sometimes they don’t get it – skimping on bucks to help franchisees, only wanting (if at all) to try to get more franchise prospects for themselves.

On the other hand – there ARE some franchisors who get it. We help them design something that can be customized and used on local basis, and voila! Their franchisees look that much more professional, reach their prospects more effectively, and everyone wins!

Take Dr Hayes advice – if they are eager to sell you but not to help you reach your customers – keep moving!

Best
Deborah
Director, Trade Show and Events Division
Imprinted Originals

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