Prospective franchisees always want to know: “Why is the franchisee fee so expensive?” All franchisors charge a franchise fee, a lump sum of money that franchisees are required to pay upon signing a franchise agreement and prior to attending the franchisor’s startup training course. Typically, these fees range from $10,000... View Article
Do You Want To Sell The Best Or Do You Want To Make Money?
Critics of franchises often complain that franchise businesses dumb down product quality. Duh! Does the public care? Should you, if you buy a franchise? Franchise prospects struggle with their desire to sell “the best” while also “making money”. Before you invest in a franchise, or any business for that matter, you better be sure you understand these principles, including what the public expects from you.
In response to this article: Is a Subway Franchise a Good Investment?, a reader on Linkedin asked if buying a franchise is “truly an investment” or “is it simply buying a job?” My initial reaction was to strike back – I get the job question all the time – and... View Article
It’s one of the most popular questions for every experienced franchise author/speaker. Perhaps because it’s the largest franchise in the world (in terms of units, not retail sales), people want to know if a Subway franchise is a good investment. And because many of my readers and seminar attendees know that... View Article
Should You Pay Me If I Talk You Out Of Buying A Franchise?
I love the review at Amazon.com where “IronFox” says I may have talked him out of buying a franchise because I didn’t include “a bit of sizzle” in Buy Hot Franchises Without Getting Burned. In all of my franchising seminars I always say this: “I may talk you out of... View Article
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