Making sense of risk, entrepreneurs & franchising
April 13, 2016 12:06 pm 1 CommentMaybe you’ve heard that entrepreneurs and risk takers buy franchises. Long ago, while researching my first book about franchising in the early 1980s (it’s now out of print: Franchising: The Inside Story), I was under the impression that franchisees are entrepreneurs, and, of course, entrepreneurs are risk takers. But that... View Article
