Over the top franchising: Specialty cake decorating supplies and classes

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Kevin Johnson, CEO of Over the Top Cake Supplies, is our guest this week on the How To Buy A Franchise Show. This franchise is unique not only for the products it sells and the services it supplies, but for the fact that it doesn’t neatly fit into one category or industry. First, it’s a specialty cake decorating supply store. Second, it’s a party store! Over the Top Cake Supplies locations host parties for a variety of ages: birthday parties for young children, beginner decorating lessons for home-bakers, and more advanced courses where celebrity decorators teach the classes.

This franchise is social! Most marketing is conducted on social media; networking with local cake clubs is vital for exposure; hosting a variety of classes: girls’ night out (similar to paint and sip parties), daytime classes for adults, and weekend birthday parties for children. According to Johnson, “No one leaves a party without buying supplies afterwards.”

This retail franchise will cost between $150,000 and $200,000 and all of the existing franchisees were able to get financial assistance. The franchise is SBA approved, training takes two weeks at corporate headquarters and two weeks in the store, and this is a service-in-demand thanks to programming on the Food Network and similar channels.

For more information, contact us here and we’ll connect you with the franchisor.

Categorised in: Franchise Concepts

This post was written by Dr. John Hayes