Franchisees As Risk Takers? Think Again.
March 23, 2009 6:17 pm Leave your thoughtsYears ago when I interviewed franchisees for Franchising: The Inside Story (published so long ago, I’m embarrassed to say, that it’s out of print!) I always asked them how they felt about taking risks. At the time, I thought franchisees were entrepreneurs and that entrepreneurs were risk takers. But I... View Article
