Tag Archive: risk

Risk Of Franchising, How To Buy A Franchise

Making sense of risk, entrepreneurs & franchising

April 13, 2016 12:06 pm Published by 1 Comment

Maybe you’ve heard that entrepreneurs and risk takers buy franchises. Long ago, while researching my first book about franchising in the early 1980s (it’s now out of print: Franchising: The Inside Story), I was under the impression that franchisees are entrepreneurs, and, of course, entrepreneurs are risk takers. But that... View Article

A calculated risk: buying a franchise

March 27, 2014 10:26 am Published by 6 Comments

Do risk takers buy franchises? I thought so, until I interviewed franchisees for Franchising: The Inside Story, the first book written about how to buy a franchise. When I asked franchisees how they felt about taking risks, I got an education. I thought franchisees were entrepreneurs, and entrepreneurs are risk... View Article