Prospective franchisees always want to know: “Why is the franchisee fee so expensive?” All franchisors charge a franchise fee, a lump sum of money that franchisees are required to pay upon signing a franchise agreement and prior to attending the franchisor’s startup training course. Typically, these fees range from $10,000... View Article
Do You Want To Sell The Best Or Do You Want To Make Money?
Critics of franchises often complain that franchise businesses dumb down product quality. Duh! Does the public care? Should you, if you buy a franchise? Franchise prospects struggle with their desire to sell “the best” while also “making money”. Before you invest in a franchise, or any business for that matter, you better be sure you understand these principles, including what the public expects from you.
You’ve got it all, or do you? You’ve got the money, the time, the passion, the interest to buy a franchise, but do you have the “must have” skill to succeed as a franchisee? Many people, maybe most people, don’t! It’s a big reason for failure in franchising. Without this skill you don’t have much chance for success in franchising. In fact, without this skill you shouldn’t invest in a franchise at all. Know what it is?
In response to this article: Is a Subway Franchise a Good Investment?, a reader on Linkedin asked if buying a franchise is “truly an investment” or “is it simply buying a job?” My initial reaction was to strike back – I get the job question all the time – and... View Article
It’s one of the most popular questions for every experienced franchise author/speaker. Perhaps because it’s the largest franchise in the world (in terms of units, not retail sales), people want to know if a Subway franchise is a good investment. And because many of my readers and seminar attendees know that... View Article
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