Tag Archive: marketing machine

Franchise Doesn’t Come With A Marketing Machine? Run!

September 25, 2009 3:55 pm Published by Dr. John Hayes Leave your thoughts

Marketing machines . . . that’s what separates successful franchisees from failing franchisees. As you’re evaluating franchise opportunities, be sure to look only at those that come with a marketing machine! Major issue today: marketing! I frequently speak to franchisees who represent many different businesses. The overriding concern today among... View Article

Just Because The Franchise Marketing System Drives Customers To Your Door Doesn’t Mean You Should Buy The Franchise

July 13, 2009 12:06 pm Published by Dr. John Hayes 1 Comment

If you own a business, you know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of problems in your business.... View Article