In today’s episode of the How To Buy A Franchise Show, I talk with Jackie Pierce, franchise owner of Big Frog Custom T-Shirts. Jackie shares the story of her transition from accountant in corporate America to soccer mom to successful franchisee.
How did she make this big leap?
WATCH THE INTERVIEW HERE
From soccer mom to franchisee
Jackie first found Big Frog Custom T-shirts through a Google search while placing frequent orders for T-shirts as the mother of a youth soccer player. The business immediately clicked with her.
Shortly after discovering Big Frog, Jackie took a leap of faith and made the decision to become a Big Frog Custom T-shirts franchisee.
Jackie tells how she learned to utilize marketing and advertising to increase her sales and how she has come to realize just how important these practices truly are.
Insights gained as a franchisee
Among the other insights she has gained from her experience as a franchisee is that today’s consumers want to do business with people they know, like, and trust. That is why she is so passionate about her business.
Big Frog franchisees like Jackie help customers design “un-frog-etable” custom t-shirt designs, assisting customers in picking their colors, making design decisions, and providing printing recommendations.
Because of the company’s technology, Big Frog Custom T-Shirts can print up to 10,000 shirts at a time. Each designer can turn a photo, clip art, or logo into a one of a kind design.
As Jackie explains, the goal is always to have customers leave the store and with the exact t-shirt they were envisioning.
If you are interested in finding a Big Frog Custom T-Shirt near you or would like to learn more about their franchise opportunity, visit their website at http://bit.ly/HTBAFBigFrogCustomTShirt.
Tags: accountant, soccer mom, T-shirts, women in franchising
Categorised in: Case Study
This post was written by Dr. John Hayes