“What do you know about PuroClean?” The question came from a concerned father who was looking out for his daughter and son-in-law. First-time buyers The young couple was planning to buy a franchise — and they had not owned one before. They had downloaded my report: 92+ Questions T[...]
Just Because The Franchise Marketing System Drives Customers To Your Door Doesn’t Mean You Should Buy That Franchise
If you own a business, you know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of probl[...]
“You Mean I’ve Got To Pay A Percentage Of My Sales To The Franchisor . . . Forever? . . . Why? And How Does That Make Sense?”
You guessed it. Isabel is back! (Scroll to the bottom of this article for links to previous Isabel articles and follow her journey as she hopes to buy a franchise). And she’s got questions about the franchisor’s royalty fee. Shouting about the royalty fee Without doubt, it’s one of[...]
“You Can’t Fix A Loser” . . . Look Out: They’re In Every Franchise Network And They Seek More Miserable Company!
When I read the words this morning during a coffee break, I laughed. “You can’t fix a loser!” said Dan Kennedy, one of my long-time marketing mentors. He doesn’t mince words, which is one of those love/hate things about him. Kennedy makes it clear that he’s not interest[...]
When the Twitter “franchise victim” said, “Franchising is a phenomenal business model for the franchisor” — did you believe him? A few readers who wrote to me actually did. Of course, they also claimed to be “franchise victims.” Disgruntled and pimping his o[...]