July 13, 2009 12:06 pm
Published by Dr. John Hayes
If you own a business, you know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of problems in your business.... View Article
July 11, 2009 2:32 pm
Published by Dr. John Hayes
You guessed it. Isabel is back! (Scroll to the bottom of this article for links to previous Isabel articles and follow her journey as she hopes to buy a franchise). And she’s got questions about the franchisor’s royalty fee. Shouting about the royalty fee Without doubt, the royalty fee is... View Article
July 7, 2009 5:00 am
Published by Dr. John Hayes
When I read the words this morning during a coffee break, I laughed. “You can’t fix a loser!” said Dan Kennedy, one of my long-time marketing mentors. He doesn’t mince words, which is one of those love/hate things about him. Kennedy makes it clear that he’s not interested in making... View Article
July 4, 2009 4:15 pm
Published by Dr. John Hayes
When the Twitter “franchise victim” said, “Franchising is a phenomenal business model for the franchisor” — did you believe him? A few readers who wrote to me actually did. Of course, they also claimed to be “franchise victims.” Disgruntled and pimping his own opportunity But most readers who wrote to... View Article