Just Because The Franchise Marketing System Drives Customers To Your Door Doesn’t Mean You Should Buy That Franchise

If you own a business, you know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least… Continue Reading


“You Mean I’ve Got To Pay A Percentage Of My Sales To The Franchisor . . . Forever? . . . Why? And How Does That Make Sense?”

You guessed it. Isabel is back! (Scroll to the bottom of this article for links to previous Isabel articles and follow her journey as she hopes to buy a franchise). And she’s got questions about the franchisor’s royalty fee. Shouting… Continue Reading


“You Can’t Fix A Loser” . . . Look Out: They’re In Every Franchise Network And They Seek More Miserable Company!

When I read the words this morning during a coffee break, I laughed. “You can’t fix a loser!” said Dan Kennedy, one of my long-time marketing mentors. He doesn’t mince words, which is one of those love/hate things about him.… Continue Reading


If The Franchise Isn’t A Phenomenal Business Model For You. . . Run! Here’s How You’ll Know

When the Twitter “franchise victim” said, “Franchising is a phenomenal business model for the franchisor” — did you believe him? A few readers who wrote to me actually did. Of course, they also claimed to be “franchise victims.” Disgruntled and… Continue Reading