Former Franchisor: “No Heart? . . . They Can’t Succeed. . . . Help Them Out Of Your Franchise.”

He doesn’t want to be identified — he’s the founder of one of the most profitable restaurant chains in the world — and he doesn’t even have to think about the answer to this question:

Why is it that some franchisees do well, while other franchisees in the same brand fail?

“Heart” he answered.

By my look he could tell that I was waiting for some elaboration.

Some elaboration, please?

“Heart” he said again, a little louder.

“Okay. . . . what about heart?”

“They have it or they don’t,” he said. “Most don’t.”

Again I waited. For a guy with so much experience, he didn’t seem to have much to say. At least not much to say on this topic, even though he said he wanted to talk about it. He wanted to help people save themselves from failure in franchising.

I took a drink of my coffee. He drank more of his.

Can you predict ‘heart’?

I decided to take another approach: “How do you spot the people who have heart?”

“You can’t,” he said.

I stared.

He added, “Nine out of ten people talk about it, but they can’t deliver.”

Another drink of coffee. He was loosening up now!

Those with ‘heart’ don’t whine

“You don’t know which franchisees have heart until things really get tough and they don’t give up. If they cry and whine and blame other people, you’ve got your answer. There’s not much chance those franchisees will ever succeed, and you’d be wise to help them out of the system. I hate to be crude, but if they dump their (crap) all over you, they’re going to fail.”

There you have it: The secret to a franchisee’s success from a guy who actually knows.

Do you have heart?

It’s another way of asking: Do you have passion?

Remember, my subject said most people don’t have it. Are you sure you do?

It would be good to be sure before you invest in a franchise. Because it takes heart to succeed!

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Categorised in: Buy a Franchise, Franchise Compatibility, Questions to ask to buy a franchise

This post was written by Dr. John Hayes