Marketing machines . . . that’s what separates successful franchisees from failing franchisees. As you’re evaluating franchise opportunities, be sure to look only at those that come with a marketing machine! Major issue today: marketing! I frequently speak to franchisees who represent many different businesses. The overriding concern today among... View Article
One of my subscribers, who used to work for IBM, recently asked if I’d meet him for coffee because he was thinking about buying a franchise and he wanted to tell me about his franchise broker. Since he’s practically my neighbor in Frisco, Texas, it was easy to get together,... View Article
“They’re telling me that I’ve got to make all these promises to them. As a franchisee, I have to operate the business according to their expectations, and in return they’re promising to do very little for me. How does that make sense?” Isabel is back! Yep, it’s Isabel again. On... View Article
If you own a business, you know there are “right” customers and “wrong” customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the “wrong” customers deliver the least value and create the majority of problems in your business.... View Article
You guessed it. Isabel is back! (Scroll to the bottom of this article for links to previous Isabel articles and follow her journey as she hopes to buy a franchise). And she’s got questions about the franchisor’s royalty fee. Shouting about the royalty fee Without doubt, the royalty fee is... View Article
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